Branding and Labels

What is a brand?

A brand is your product’s identity. What started as a simple mark to tell which cattle belonged to you has evolved over time to include all elements of a product’s identity. In fact, branding can refer to all elements of your product’s design and “personality.” This includes your product labels.


When you’re designing your custom printed labels, it’s important to keep in mind what you can do to improve the odds that your label will attract your consumer’s attention. How can you use different colors, imagery or different label materials? These are important considerations because it can add visual impact to your product – and improve how your product’s branding is perceived.

The Importance of Custom Labels

Consolidated Label is always looking for the newest innovations in custom product labeling, and we continually invest in these new technologies to help you develop and convey your unique branding.

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